Trio Couture

As given away in the name, Trio Couture was launched in 2010 by three young women. Hailing from Abu Dhabi the trio have invented their own interpretations of Abayas, Jalabiyas and yes even wedding gowns.  


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Below are some of my favourite pics from their current and previous collections.

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Traditional culture married with stylish couture
Whats your favourite piece?


Death By Sugar

Salam alaykum, Peace, Marhaba and welcome!

I’ve been absent and lurking due to other commitments for what seems like forever but now I’m back!

Funnily enough I’ve noticed a huge influx of hits and traffic in the past week or so – Hallelujah!

Welcome Dear Friends! O Ye who stumbled across my humble virtual budoir don’t be shy – relax – mi casa es tu casa…feel free to leave me a message or something sometime 😉

Having extended warm welcomes & tied up the niceties, allow me to show you what my taste buds have been partying to, BOY have they been living it up.

A teeny tiny part of me is saying ‘Reem, are you mad?’

‘Do you really want to show the whole world what a fatty you are?’

Are you seriously going to show how you and a friend massacred not merely a single desert but three?’

The answer: yes I am

Huge thanks to my friend without whom the day would have been totally boring ❤ love you!

I could barely move an inch after.
Heck, I couldn’t even sleep.

My tummy was in pain as I rolled around and had a muted sugar rush.
I was on a Halal High.
Was it worth it? HELL YES!!!

P.S We didn’t just binge on sweets we had lunch too.
P. P. S Namely crispy chilli chicken, garlic prawns, steak, chips and schezwan noodles
P.P.P.S I’m on a diet from tomorrow.

Of Cupcakes, Macarons & Cardamom

It’s no secret that the things we cherished as young children continue to hold a secure place in our hearts…In fact, that very well may be the exact reason why the objects associated with fond childhood memories have the ability to become great marketing potentials, and have become phenomenal hits.

Lets take cupcakes as a prime example, a dozen well-baked, intricately decorated cupcakes will have us all shreiking with delight and you can bet your last riyal their’ll be a resonating chorus of oohs & aahs.

Their triumph? Perhaps reminiscent memoirs of baking with mama in the kitchen? Or the sheer detail and never-ending possibilities of flavours and designs? Maybe the exhiliration of no constraint?

Take Macarons as another. Yes, their taste and texture hold their own right BUT it’s the pastel shades – the primary colours of sorbet lemon, pistachio green and icy pink that truly makes us rub our hands with glee.

I must confess that It was with similarly kindled emotions that I ruffled through the pictures of Haal Incs’ 03 Abaya collection. Fun, suave, contemporary & at the same time down-right swanky. They’ve managed to hit the nail on the head – Yes Abayas – but all radiating energy, spirit & freedom.

Neons, colour blocking and a theme park!
Whats not to love?

IMO the ‘abandoned amusement park’ photoshoot is nothing short of inspired. Honestly, how many Abaya companies have you seen with such a playful concept?
I’ll answer that for you. Zero.
and I absolutely LOVE the lipstick! (must ask what was used)

They’ve sucessfully captured the essence of the line, reflecting exactly what their Abayas & Clientelle are – women with pizzaz, fun & whimsical, whilst simultaneously reinforcing exactly what their range is not – boring, dated & stuffy.

So as I depart to revise allow me to leave you with some wise words of wisdom:

Just as Haal (from ‘Heil’ cardamom) would be unanimously agreed upon to be a kitchen staple, A Haal Inc abaya may just be as crucial to your wardrobe!

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What do you think?
Would you rock a Haal Inc piece?